“Feeling Hangry?”- AI Powered Express Ordering for Zomato

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Led end-to-end product development of an AI recommendation feature that reduced decision fatigue for time-pressed users. By combining user psychology insights (hunger creates urgency + stress) with machine learning, I streamlined ordering from 7–12 minutes to under 3 minutes.

Impact: 35% faster ordering, 18% reduction in cart abandonment, 12% conversion lift, and ₹45 crores in incremental quarterly revenue. Adopted by 31% of users within Q1 of launch.

Key Innovation: Constraint as feature- limiting choices to 3 AI-curated options paradoxically increased satisfaction and speed, proving that less can be more when solving for decision paralysis.

Role: Product Manager, UX Researcher

Type: Self Initiated

Timeline: 4 Weeks